SOBER - Drink Aware

Sober is a drink aware campaign targeted at drunk people. The idea is to make drunk people be more aware about the effects of drinking. How our system works is that we will randomly pick wasted targents and drop them our business card unexpectedly. When the target got the card they can either throw it away or check out our website. In the case of the latter, it will lead you to our SOBER home page. This web site is created for wasted people who wants to change their behaviour and there will have tips and ways of action to change themselves. If the target audience wants to bring this further, there will be a link to download our mobile app on our website to track his/her life activities to make the them achieve their goal successfully.

Sober is a drink aware campaign targeted at drunk people. The idea is to make drunk people be more aware about the effects of drinking. How our system works is that we will randomly pick wasted targents and drop them our business card unexpectedly. When the target got the card they can either throw it away or check out our website. In the case of the latter, it will lead you to our SOBER home page. This web site is created for wasted people who wants to change their behaviour and there will have tips and ways of action to change themselves. If the target audience wants to bring this further, there will be a link to download our mobile app on our website to track his/her life activities to make the them achieve their goal successfully.
Title - Drink Aware
Client - BA CSM Project
Year - March 2014
Back to Top